Manchester United is the most popular club online in China but the Bundesliga’s web presence far outstrips the English Premier League, a new study has shown.
The survey by sports marketing company Mailman also found that Cristiano Ronaldo was the player with the biggest presence among Chinese fans with United’s Wayne Rooney, who has been linked with a move to the country, ranked fifth.
Manchester United has the most followers on China’s Twitter-style Weibo, with 8.8 million, and a table-topping 700,000 monthly reads on the WeChat service, according to the report.
Germany’s Bayern Munich placed second for online presence with Arsenal, Liverpool and Manchester City rounding out the top five, and Real Madrid sixth.
In any case, the Premier League is far less unmistakable than the German Bundesliga, Mailman stated, crediting its “full computerized nearness”, including a Chinese-dialect site and live spilling, and the accomplishment of the German national group.
“The Bundesliga has been focused on computerized development as far back as we entered the market,” Bundesliga CEO Christian Seifert was cited as saying.
“We are happy to see that our multi-channel computerized methodology is harvesting awesome outcomes both as far as reach and fan engagement.”
Munititions stockpile’s Mesut Ozil, Gareth Bale of Real Madrid and United forward Anthony Martial finished the main five most noticeable players on the web.